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Â鶹ÊÓƵ marketing professor Smaraki Mohanty presented four studies at the Association for Consumer Research conference exploring how product size labels, ironic brand names, employee ownership and political ideology may shape what consumers think and choose.

Hawkins' analysis provided context for voters considering the potential impact of the proposed amendment on household finances and state-funded services.

In a Leaders in Action session during their Strategic Management class, students worked through a case study with Dave Porter P’11 P’19 and discussed how leaders shape workplace culture, what sets candidates apart in a job interview and what it looks like to put people first.

Students put their analytics skills to the test and heard from industry professionals about using AI responsibly at the Business Analytics Summit.

Natalie Reich ’28 connected her business analytics and AI studies with professional experience through project work and conversations with colleagues in Corning’s Optical Communications division.

The John L. Georgeo Scholarship has given Jocelyn Gomez ’27 the freedom to explore her interests, gain experience abroad and put her education to work for others.

Â鶹ÊÓƵ students and alumni stood out at Techstars Startup Weekend in Winston-Salem, earning top finishes and recognition for their startup ideas with support from the Doherty Center for Creativity, Innovation and Entrepreneurship.

Twelve students in Â鶹ÊÓƵ's Agile Project Management course earned the Professional Scrum Master I certification, with the entire class passing the exam on their first attempt.

Held during Family Weekend, the forum, hosted by the Martha and Spencer Love School of Business, explored how entrepreneurial families can prepare future leaders, navigate succession and create opportunity across generations.

Fifty-one students in the Martha and Spencer Love School of Business traveled to Charlotte on Oct. 2 to explore how the city’s history, growth and housing challenges continue to shape its communities.