Support for providing new resources to fund collegiate Olympic sports

One of the most striking findings is the consensus around Olympic sports. Nearly all respondents (93%) believe universities must continue offering Olympic sports such as gymnastics, swimming, track & field, and others not associated with generating revenue. Leaders also highlight the national interest, with 92% agreeing these programs are vital to Team USA’s Olympic success.

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Strong support extends to new public financing mechanisms: Seventy-three percent (73%) favor federal funds to help finance collegiate Olympic sports and scholarships and 82% support using revenues from a federal tax on sports gambling operators to sustain them.

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Support for new financial incentives from College Football Playoff (CFP) revenues: A majority of FBS leaders (57%) support creating a new allocation from a share of CFP revenues to provide new incentives for schools that develop U.S. Olympians and “offer broad-based sports opportunities.�

In a separate question to athletics directors at institutions abiding by the House settlement, 86% said that “new or more financial incentives provided by the NCAA, conference, or other entities to reward an institution for its number of participants or number of sports� could help their institutions maintain their current number of NCAA varsity sports.

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