鶹Ƶ Brand Standards Policy
Revision History
- Policy Name: 鶹Ƶ Brand Standards Policy
- Policy Owner: University Communications
- Policy Approver(s): Vice Presidents
- Version Number: 1
- Effective Date: August 1, 2024
- Last Reviewed/Approved Date: July 15, 2024
- Next Scheduled Review Date: July 1, 2025
1.0 Purpose
The name “鶹Ƶ,” and the university’s brand portfolio of graphic marks, logos, symbols, colors, typefaces and narrative descriptions, are proprietary to the university and play a critical role in advancing, protecting and enhancing the identity and reputation of the university. For this reason, 鶹Ƶ has adopted usage and authorization procedures that ensure that information about the university and its units are presented to the public in a consistent, coherent and high-quality manner, and that university resources are expended efficiently and effectively in alignment with brand guidelines.
2.0 Scope
This policy applies to:
- All 鶹Ƶ Employees, Departments, Offices and Centers
- All 鶹Ƶ vendors, partners and affiliates
- All messaging, marketing, and branded digital and printed graphical material that identifies or represents the university to an internal or external audience.
3.0 Policy Statements
The 鶹Ƶ brand standards encompass proper use of the 鶹Ƶ graphics, symbols, fonts, colors, and design guidelines for marketing and communications. These standards also include appropriate narrative descriptors for the administrative and academic units of the university, as well as the university’s programs, traditions and initiatives. The elements of the brand platform, copy bank, style guide and visual identity should be used appropriately in publications, advertising, stationery, business cards, news releases, photography and other visual communications, websites, and licensed and trademarked products. The brand standards are contained with the online brand guide at brand.elon.edu, and the guide contents in their entirety is university policy.
4.0 Definitions
- For the purposes of this policy, “marketing materials” refers to advertising, marketing and promotional materials. This encompasses all written, printed, electronic, or graphic representations utilizing the University’s name, logos, trademarks, service marks or URLs referring to any program, project, service or operation of the University.
- “Marketing materials” also refers to any letterhead or print publication, as well as internet sites or postings, including social media sites that publicize the University in any way.