Academics & Research Posts | Today at 麻豆视频 | 麻豆视频 /u/news Wed, 04 Nov 2026 18:36:07 -0500 en-US hourly 1 麻豆视频 faculty showcase comprehensive approach to AI education at national conference /u/news/2026/11/04/elon-faculty-showcase-comprehensive-approach-to-ai-education-at-national-conference/ Wed, 04 Nov 2026 18:13:19 +0000 /u/news/?p=1063010 As colleges and universities grapple with the growing influence of generative artificial intelligence, 麻豆视频鈥檚 Professional Writing and Rhetoric (PWR) program is developing a coordinated approach to preparing students for an AI-infused professional world.

Associate Professors of English Travis Maynard and Li Li presented 鈥淭he AI-Infused Curriculum: A Scalable Model for Integrating Generative AI across Programs鈥� at the Association of American Colleges and Universities鈥� inaugural Conference on AI and Higher Education, held Oct. 28鈥�30 in Atlanta, Georgia.

Travis Maynard and Li Li present in a conference room with a screen behind them.
Travis Maynard and Li Li present in a conference room with a screen behind them.

Their presentation highlighted an approach developed by PWR faculty to connect emerging writing practices with the program鈥檚 commitments to rhetorical thinking, ethical inquiry and adaptability.

Rather than focusing on a single AI assignment, course or technology, the program has developed four interconnected initiatives:

  • Curriculum mapping: Identifying how AI-related learning develops across courses, with attention to students鈥� functional, critical and rhetorical AI literacies.
  • Course revisions: Updating course titles and descriptions to make emerging writing technologies and practices more visible to students.
  • Microcredentialing: Creating the AI and Professional Writing Digital Badge, which connects coursework, professional development opportunities and reflective portfolios.
  • Institutional partnerships: Developing a writing-focused track within 麻豆视频鈥檚 AI Scholars Program, extending AI literacy through interdisciplinary engagement, student leadership and community-based projects.

Together, these initiatives reflect an effort to integrate emerging technologies into existing disciplinary and institutional structures.

Li Li presenting in front of a screen with a slide projected with "The AI-Infused Curriculum."
Li Li, associate professor of English

In the presentation, Li emphasized that students are already encountering AI in many aspects of their lives. She argued that educators have a responsibility to help students examine AI tools critically and prepare for workplaces increasingly shaped by AI.

Maynard added that PWR integrates AI intentionally across the curriculum while helping students develop the judgment to decide if, how, and when to use these tools, rather than encouraging routine use of particular technologies.

The initiatives also draw on ongoing research into how 麻豆视频 alumni use generative AI in their professional and personal writing, helping faculty connect curricular decisions with graduates鈥� changing communication practices.

The presentation prompted discussion among faculty and higher education administrators. Attendees asked practical questions about implementing AI microcredentials and conducting alumni research. Maynard and Li also shared curriculum-mapping and action-planning resources for participants to consider in their own programs and institutions.

Travis Maynard speaking to a conference audience.
Travis Maynard, associate professor of English

Li said conversations with colleagues from across the country inspired her and reassured her that educators are taking meaningful steps to revise and update their teaching for the AI era.

The work reflects 麻豆视频鈥檚 broader commitment to advancing thoughtful, ethically informed AI education while preparing students to navigate changing professional environments.

The presentation draws on a forthcoming article, 鈥淭he AI-Infused Curriculum: Enhancing Professional Writing Programs for the Generative AI Age,鈥� by Maynard, Li, Paula Rosinski and Jessie L. Moore. Accepted for publication in “Writing Program Administration”, the article examines how PWR鈥檚 coordinated initiatives offer an adaptable model for integrating generative AI into academic programs while preserving disciplinary values and ethical responsibility.

By building on existing curricular strengths and university initiatives, PWR offers an example of how academic programs can respond to technological change while keeping educational values in view.

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麻豆视频 team excels in national sport marketing challenge /u/news/2026/11/04/elon-team-excels-in-national-sport-marketing-challenge/ Wed, 04 Nov 2026 13:53:12 +0000 /u/news/?p=1062945 麻豆视频 students at 2026 Sport Marketing Association Case Study Competition
Zach Smith 鈥�27 (from left), Emily Selikoff 鈥�28, Jack Griffin 鈥�27 and Skylar Cook 鈥�28 present their 鈥淢ajor Tuddy鈥檚 Military Hat鈥� merchandise concept to judges during the opening round of the 2026 Sport Marketing Association Case Study Competition in Baltimore.

How can an NFL franchise use merchandise to connect with a new generation of fans while strengthening its identity and traditions?

That was the challenge facing 20 university teams at the 2026 , held Oct. 28-30 during the association’s annual conference in Baltimore. Students were tasked with developing innovative merchandise and marketing strategies to engage Washington Commanders fans ages 13 to 27.

麻豆视频 students at 2026 Sport Marketing Association Case Study Competition
The sport management students developed innovative merchandise and marketing strategies for the Washington Commanders as part of the 2026 Sport Marketing Association Case Study Competition. Pictured (from left) are Selikoff, Cook, Griffin and Smith.

A four-member team from 麻豆视频鈥檚 Department of Sport Management rose to the occasion, advancing to the competition’s final round and earning a place among the nation’s top four teams.

Representing 麻豆视频 were , Jack Griffin 鈥�27, and , who competed against finalist teams from Simpson College, Syracuse University and the University of North Carolina at Chapel Hill.

The case study required teams to analyze consumer preferences and emerging merchandise trends, identify target audiences, develop original product collections, establish pricing strategies, and create digital marketing campaigns.

麻豆视频’s presentation centered on six merchandise concepts designed to celebrate the franchise’s traditions, strengthen regional pride, and foster a sense of community among supporters.

Among the team’s proposals was “The 1932,” a customizable work jacket featuring commemorative patches as part of a proposed collaboration with Carhartt. Another concept, “Dawg Tag,” envisioned collectible military-style dog tags engraved with game records and available exclusively at the stadium following Commanders victories.

The students also developed “Major Tuddy’s Military Hat,” a novelty item inspired by the Green Bay Packers’ recognizable Cheesehead tradition, and “The Take the W Flag,” a victory flag designed to build fan pride. Additional concepts included “Take Command Bands,” wristbands intended to connect younger supporters, and the “Triple Star Jersey,” a special-edition design celebrating the shared identity of fans across Washington, D.C., Maryland and Virginia.

麻豆视频 sport management students at Oriole Park.
Selikoff (from left), Cook, Smith and Griffin stand on the field at Oriole Park at Camden Yards during their trip to Baltimore.

Using Adobe Photoshop, Canva and ChatGPT, the students created professional-quality merchandise mockups to support their data-driven marketing recommendations and pricing strategies.

Associate Professor of Sport Management Young Do Kim, who accompanied the team to Baltimore, said the students’ previous industry experiences helped shape their approach to the competition.

“The team members’ sport industry internship experiences played a critical role in their success,” Kim said. “Through their professional experiences, the students developed practical knowledge of sport marketing, strategic communications, fan engagement, event operations, and current merchandise trends. They applied these insights to develop creative merchandise concepts and evidence-based marketing strategies for the Commanders.”

The students brought experience from professional sports organizations, marketing agencies and major sporting events.

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Cook previously interned with Portland Hearts of Pine, a professional soccer club in Maine, and the Atlantic Coast Conference, while Griffin gained experience with the Hurricane Junior Golf Tour and Carolina Core FC. Selikoff completed an internship with JONESWORKS, a marketing and management agency, and Smith worked with the American Cornhole Association and at Mercedes-Benz Stadium during the 2026 FIFA World Cup.

Beyond the competition, the students connected with 麻豆视频 alumni working for professional sports organizations in Baltimore. The team met with Gabrielle Chambers 鈥�22, client services coordinator for the Baltimore Ravens; Ryan Harper 鈥�25, a Baltimore Ravens retail supervisor for Fanatics; and Nick Ullian 鈥�23, senior coordinator of game presentation for the Baltimore Orioles.

The students also toured M&T Bank Stadium, home of the Ravens, and attended a panel discussion featuring Orioles front office executives and staff at Oriole Park at Camden Yards.

麻豆视频 sport management students at 2026 Sport Marketing Association Case Study Competition
The sport management majors present their merchandise and marketing strategies during the final round of the 2026 Sport Marketing Association Case Study Competition, competing against teams from Simpson College, Syracuse University and the University of North Carolina at Chapel Hill.
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麻豆视频 professor presents four consumer behavior studies /u/news/2026/11/03/elon-faculty-present-consumer-behavior-studies-at-association-of-consumer-research-conference-in-chicago/ Tue, 03 Nov 2026 20:29:46 +0000 /u/news/?p=1062902 Smaraki Mohanty, assistant professor of marketing in the Martha and Spencer Love School of Business, presented four research projects at the Association for Consumer Research conference in Chicago. The projects examined how product labels, brand names, employee ownership and political ideology may shape consumer perceptions and decisions.

One study, co-authored with Shirley Chen of Wilfrid Laurier University, examined how product size labels may influence perceptions of quality. In the study, consumers tended to rate products as higher quality when they carried distinctive labels such as 鈥淭itan鈥� or 鈥淕rande鈥� instead of conventional labels such as 鈥淟arge鈥� or 鈥淒ouble.鈥� The findings suggest that distinctive labels may make products seem more unique, particularly when they come from larger chains.

Another project examined how ironic brand names may shape perceptions of how healthy a product is. Consumers tended to view products with names such as 鈥淒eath Wish,鈥� 鈥淒irty鈥� or 鈥淏rain Freeze鈥� as less healthy, especially when the products were the kinds they generally considered healthy. The findings also suggest that descriptive packaging information, such as a list of key ingredients, may lessen the influence of an ironic name on those perceptions.

A third project, co-authored with Iman Paul of Rutgers University鈥揅amden and Jeffrey Parker of the University of Illinois Chicago, focused on how consumers perceive products and services from employee-owned businesses. Across studies involving products such as car seats and coffee makers, as well as services and actual purchase choices, consumers tended to rate offerings from employee-owned businesses as higher quality and were more willing to choose or pay for them. One possible explanation is that consumers associate employee ownership with greater care and responsibility.

The fourth project, co-authored with Paul, Parker and Anshu Suri of University College Dublin, explored how political ideology relates to the way consumers think about their future selves. Across the studies, more conservative participants tended to report feeling more connected to their future selves and showed a stronger preference for options with future benefits, such as retirement savings and sustainable products. The findings suggest that asking consumers to think about their future selves may narrow differences in choices across political ideologies.

Mohanty joined 麻豆视频 in 2021. Her research interests include consumer behavior, brand management and marketing strategies.

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麻豆视频 Drone Day showcases emerging technology, explores future of AI /u/news/2026/11/03/elon-drone-day-showcases-emerging-technology-explores-future-of-ai/ Tue, 03 Nov 2026 16:36:58 +0000 /u/news/?p=1062815 PAC Aerial Applications pilot flies a drone at 麻豆视频.
Robbie Cook of PAC Aerial Applications pilots a large agricultural drone during a flight demonstration at the 2026 麻豆视频 Drone Day on Oct. 30. The drone, capable of carrying more than 10 gallons of liquid, is designed for tasks such as crop spraying and fertilizer applications.

Hovering over a stormwater management pond behind 麻豆视频’s Schar Center, an agricultural drone demonstrated how unmanned aircraft are changing the way farmers manage their fields.

Sambit Bhattacharya at 麻豆视频
Sambit Bhattacharya, professor of computer science at Fayetteville State University, discusses the importance of safety, testing and human oversight in artificial intelligence during his keynote address.

Capable of carrying more than 10 gallons of liquid, the aircraft was presented by Preston Cave of PAC Aerial Applications during the 2026 麻豆视频 Drone Day on Oct. 30. From crop spraying and fertilizer applications to autonomous navigation powered by artificial intelligence, the annual gathering highlighted the diverse uses of drone technology.

Nearly 160 people registered for the School of Communications event, which brought together industry professionals, educators, students and drone enthusiasts for presentations, demonstrations and networking.

Since 2021, 麻豆视频 Drone Day has become an annual gathering for North Carolina’s drone community. Organized by Teaching Professor of Visual Communication Randy Piland in partnership with the North Carolina chapter of the Association for Uncrewed Vehicle Systems International (NC AUVSI), the event welcomed representatives from the Federal Aviation Administration, North Carolina Department of Transportation, several universities and private companies.

This year’s program emphasized artificial intelligence, with Sambit Bhattacharya, professor of computer science and director of the Intelligent Systems Lab at Fayetteville State University, delivering the keynote address, 鈥淧reflight Checks for Intelligent Machines: What Drones Can Teach Us 麻豆视频 Trustworthy AI.鈥�

Sagun Giri, AI Sandbox coordinator, at 麻豆视频 Drone Day
Sagun Giri, AI Sandbox coordinator at 麻豆视频, takes video during a drone flight demonstration at Schar Center.

Bhattacharya explained that aviation’s emphasis on safety, testing and accountability offers lessons for the responsible development of AI. Drawing on research involving autonomous navigation, confined-space inspections and wildfire detection, he demonstrated how intelligent machines can perform complex tasks without direct human control, while cautioning that these advances require rigorous testing and human oversight.

鈥淎viation did not get saved by building the perfect aircraft,鈥� Bhattacharya said. 鈥淚t got saved by assuming things will fail, and it builds a culture 鈥� checklists, recorders, investigations, reporting 鈥� that learns from every failure.鈥�

He also highlighted 麻豆视频’s 鈥�Human Wisdom for the Age of AI鈥� initiative, emphasizing that human judgment remains essential for evaluating evidence, verifying results and ensuring accountability.

Beyond the keynote, a panel featuring Cave, Maddy Gastler and Seth Nagy examined agricultural applications, including crop spraying, seeding and multispectral imaging. Other presentations addressed drone mapping for disaster response, invasive plant species detection, and advances in flight planning technology.

Afternoon demonstrations behind Schar Center gave attendees an opportunity to see the technology in action. Among the three participating organizations was Raven Advisory, a Fayetteville-based company specializing in drone training, testing and autonomous technologies.

James Stougaard of Raven Advisory at 麻豆视频
James Stougaard of Raven Advisory pilots a high-speed drone as spectators look on during the 2026 麻豆视频 Drone Day.

Wearing first-person-view (FPV) goggles and gripping a handheld controller, Raven Advisory operator James Stougaard piloted a drone at seemingly warp speed. The goggles provided a live video feed from the aircraft’s camera, allowing him to navigate from the drone’s perspective.

The event also featured a drone soccer demonstration by students from Asheboro City Schools, who showcased their piloting skills during the fast-paced competition.

This year’s participants ranged from FAA-certified drone operators to newcomers with no previous drone experience. Students from Hillside High School in Durham and Asheboro High School joined representatives from 麻豆视频, Fayetteville State University, Guilford Technical Community College, N.C. A&T State University, N.C. State University and Wake Technical Community College.

鈥淲hat makes 麻豆视频 Drone Day special is the diversity of people it brings together,鈥� Piland said. 鈥淲e had everyone from experienced commercial pilots to students just beginning to explore drone technology, all sharing ideas and learning from one another. Seeing that kind of enthusiasm and collaboration is exactly what this event is about.鈥�

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麻豆视频 Law professor presents at international asylum conference in Finland /u/news/2026/11/03/elon-law-professor-presents-at-international-asylum-conference-in-finland/ Tue, 03 Nov 2026 16:09:18 +0000 /u/news/?p=1062779 Assistant Professor of Law Heather Scavone presented her research on biometric governance and asylum adjudication at an international academic conference held Oct. 15-17, in Turku, Finland.

The conference, “SOGIESC in Asylum: Evidence-Based and Cross-Cultural Perspectives,” was hosted by the Psych-AID research network at 脜bo Akademi University. It convened scholars, researchers and practitioners from multiple countries to examine the legal, psychological and institutional challenges associated with adjudicating asylum claims involving sexual orientation, gender identity, gender expression and sex characteristics (SOGIESC).

Scavone鈥檚 research examines the intersection of administrative law, emerging surveillance technologies and immigration policy, with particular attention to the legal limits of government authority to collect and use sensitive personal information. Her presentation, 鈥淔rom Credibility to Genetic Verification: Biometric Governance in SOGIESC Asylum,鈥� explored the implications of expanding biometric collection and identity verification practices within the U.S. immigration system.

A person presenting in front of a projected screen with the US Citizenship and Immigration Services logo and says Proposed Rule Expansion of Biometric Collection and Use
Assistant Professor of Law Heather Scavone presenting about changes in biometric technologies and immigration policies in forthcoming federal regulation.

Scavone鈥檚 presentation considered how emerging biometric technologies and administrative policies in a forthcoming federal regulation could affect asylum applicants, particularly those whose claims involve sexual orientation or gender identity. She highlighted the legal and practical challenges associated with using biological and behavioral characteristics in immigration adjudications, as well as broader questions concerning privacy, administrative authority and the government鈥檚 role in evaluating individual identity.

The presentation drew upon Scavone鈥檚 experience as a former senior attorney with U.S. Citizenship and Immigration Services, where she advised agency leadership on federal administrative law, regulatory development and immigration policy.

The conference also featured interdisciplinary discussions of credibility assessment, investigative practices, psychological evidence and institutional decision-making in asylum proceedings, with an emphasis on international collaboration and evidence-based approaches to asylum adjudication.

Scavone, who co-founded 麻豆视频 Law鈥檚 Humanitarian Immigration Law Clinic in 2010, returned to the law school this fall as an assistant professor. She currently teaches constitutional law and professional responsibility.

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Students engage with former 麻豆视频 Board chair Dave Porter P鈥�11 P鈥�19 in Leaders in Action /u/news/2026/11/03/strategic-management-students-engage-with-former-elon-board-chair-dave-porter-p11-p19-in-case-study-discussion/ Tue, 03 Nov 2026 15:24:11 +0000 /u/news/?p=1062776 Strategic Management students in the Martha and Spencer Love School of Business welcomed business leader Dave Porter P鈥�11 P鈥�19 to class on Oct. 26 for a Leaders in Action session on leadership, organizational culture and career development.

Azucena Grady, assistant professor of international business, and David Moura, assistant teaching professor of management, guided students through a case study. Students worked in teams focused on finance, talent, operations and supervision, marketing and client experience, or strategy and corporate development.

Each team had about 15 minutes to develop 8 questions for each functional area, then select two to present to Porter.

Strategic Management students compare notes around a table as they decide which questions to ask Dave Porter.Porter served as the former chair of 麻豆视频鈥檚 Board of Trustees and is the owner and former managing partner of Baystate Financial, one of New England鈥檚 largest financial planning firms. During the discussion, he encouraged students to think critically about the values and habits that drive long-term success.

One of the central themes of Porter鈥檚 visit was organizational culture and the role leaders play in shaping it.

鈥淐ulture is what happens when I鈥檓 not there,鈥� said Porter 鈥淚f your professor doesn鈥檛 show up to class and you know you need to work through an activity for an hour and a half, what happens? Do a few students step up and lead the group through the questions, or does everyone just leave?鈥�

Dave Porter stands in front of a whiteboard, facing Strategic Management students seated at classroom tables.Porter explained that the true test of an organization鈥檚 culture is what occurs when leaders are absent. Reflecting on his own experience, he recalled feeling confident in the culture he had built after returning from a two-week vacation and finding that the company continued to operate successfully without him.

Porter also challenged students to pursue growth by embracing discomfort and new experiences.

鈥淟ife starts at the end of your comfort zone,鈥� he said. 鈥淎re you thriving or are you existing?鈥�

Throughout the conversation, Porter emphasized the importance of understanding one鈥檚 competitive advantage. Whether interviewing for a job, pursuing a leadership role or entering a new industry, he encouraged students to take time to identify the qualities that set them apart.

Strategic Management students look toward the front of the classroom while a student in the foreground writes notes.鈥淲hat鈥檚 your competitive advantage?鈥� Porter asked. 鈥淵ou need to know that when you walk into an interview.鈥�

Closing the discussion, Porter emphasized humility and servant leadership, encouraging students to put their egos aside and adopt a people-first mindset.

鈥淚f you have a people-first strategy, you are going to win every single time,鈥� Porter said.

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Students put analytics to work at Business Analytics Summit /u/news/2026/11/02/students-put-analytics-to-work-at-business-analytics-summit/ Mon, 02 Nov 2026 21:47:46 +0000 /u/news/?p=1062713 The Martha and Spencer Love School of Business hosted the Business Analytics Summit on Oct. 29 in LaRose Digital Theatre in the Koury Business Center. This year鈥檚 theme was 鈥淔uture of Analytics: Driving Career Success Through Responsible AI and Analytics.鈥�

The summit brought students, faculty and industry professionals together for student sessions, a data challenge, poster presentations and an industry panel.

During a student session on responsible AI, 麻豆视频 alumnus Peyton Pesavento 鈥�23, an enterprise AI strategy consultant at Accenture, urged students to understand a problem before asking AI to help solve it.

A speaker introduces Peyton Pesavento and Jared Skinner beside an 麻豆视频 podium and a projected slide titled 鈥淎I for Career Success.鈥�
Accenture鈥檚 Peyton Pesavento 鈥�23 and Jared Skinner led a student session on responsible AI and career preparation

鈥淔rame the real problem,鈥� Pesavento said. 鈥淒on鈥檛 just tell the AI, 鈥楬ey, I鈥檓 trying to do this. Help me figure it out.鈥欌��

Pesavento presented with Accenture colleague Jared Skinner, a tech strategy senior manager. The speakers encouraged students to check the information they give AI, question its responses and bring examples of their work to job interviews.

In a second student session, Beca Mayr, vice president of talent acquisition at Sedgwick, shared how she combined her human resources experience with technical skills to build AI agents that support recruiting.

Beca Mayr smiles and gestures while speaking beside an 麻豆视频 podium in LaRose Digital Theatre.
Beca Mayr, vice president of talent acquisition at Sedgwick, shares how she uses AI to support recruiting

Students shared their own work during a networking lunch and poster session judged by members of the Center for Applied Analytics and AI Advisory Board. Takoda Moore 鈥�27 and Sebastian Zucker-Malone 鈥�27 earned first place for their market basket analysis project. Samantha Owens 鈥�28 received second place for a project examining AI in hospitals.

For the Data Challenge, student teams used public data about housing and development in Alamance County. Four finalists presented findings drawn from building permits, tax parcels, municipal boundaries and other sources.

Moore, a financial technology major, and Zucker-Malone, a computer science major, joined Shayne Goldstein 鈥�28, a computer science major, to win first place.

Three students present their analysis of Alamance County development, with one speaking beside a projected slide about using public data to measure growth through new construction.
Takoda Moore 鈥�27, Sebastian Zucker-Malone 鈥�27 and Shayne Goldstein 鈥�28 earned first place in the Data Challenge for their analysis of development patterns in Alamance County

Their team initially tried to predict where development would occur. When their models failed to outperform a simple baseline, they changed their question to examine where development was least likely.

Carmine Familletti 鈥�27, a finance major, and Carter May 鈥�28, a finance and entrepreneurship and innovation major, placed second.

Third place went to Zach Conklin 鈥�28, a finance and entrepreneurship and innovation major; Hodge Burkhardt 鈥�27, a business analytics major; and Christopher Guider 鈥�29, a business analytics and economics major.

The afternoon industry panel featured Elin Walton, vice president of marketing at Franzy; April Frazer ’03, CFO for corporate & investment bank at Wells Fargo; Brandon Richard, senior vice president at The Link Group; Jackie Tynan, data analytics manager for the City of Charlotte; and Steven Chen, head of services supply chain at Lenovo.

Su Dong and five industry panelists sit behind a table as the panelist at the far right speaks into a microphone and gestures.
Su Dong, associate professor of business analytics at 麻豆视频, moderated a Business Analytics Summit panel featuring Elin Walton of Franzy, April Frazer ’03 of Wells Fargo, Brandon Richard of The Link Group, Jackie Tynan of the City of Charlotte and Steven Chen of Lenovo

Richard discussed how his company is helping newer employees use AI while continuing to develop critical thinking and client relationship skills.

Frazer described how AI could help her team spend less time gathering financial information and more time investigating what the numbers mean. She also recalled challenging an AI tool after it provided incorrect information about Wells Fargo鈥檚 earnings.

鈥淎nd you鈥檝e got to make sure you鈥檙e testing it and you start to challenge it,鈥� Frazer said.

Walton emphasized that people create value through how they use the technology.

鈥淚 believe it鈥檚 the humans using the technology who are creating the value,鈥� Walton said. 鈥淏ut it also puts a different responsibility on the user as well, to provide the right context and the right data and the right information.鈥�

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Former Gov. Pat McCrory offers candid take on politics during class conversation /u/news/2026/11/02/former-gov-pat-mccrory-offers-candid-take-on-politics-during-class-conversation/ Mon, 02 Nov 2026 18:14:27 +0000 /u/news/?p=1062641 Israel Balderas with Pat McCrory on screen
Israel Balderas, assistant professor of journalism at 麻豆视频, speaks with former North Carolina Gov. Pat McCrory during an Oct. 27 virtual visit to his Politics and Mass Media class. The former governor offered students an assessment of modern political campaigns, President Donald Trump鈥檚 influence on the Republican Party, and the challenges candidates face in communicating with voters.

Former North Carolina Gov. Pat McCrory offered a candid assessment of modern political campaigns and President Donald Trump’s influence on the Republican Party during an Oct. 27 conversation with students in Assistant Professor Israel Balderas‘ Politics and Mass Media class.

The virtual classroom discussion came just two days after McCrory appeared on NBC’s “Meet the Press,” giving students an opportunity to continue a national political conversation with a former governor who has spent more than two decades in elected office.

麻豆视频 student Miri Pottebaum 鈥�27 holds her computer
Miri Pottebaum 鈥�27, a visual communication major, asks former North Carolina Gov. Pat McCrory about political messaging and the challenges candidates face in capturing voters鈥� attention.

Drawing on that experience, including seven terms as Charlotte’s mayor and one term as governor, McCrory criticized candidates from both major political parties for emphasizing campaign promises while avoiding substantive discussions about the issues they would confront in office. He pointed to North Carolina’s U.S. Senate race, arguing that Republican Michael Whatley and Democrat Roy Cooper have focused on issues outside a senator’s direct responsibilities rather than outlining their positions on foreign policy, Social Security and other federal matters.

“What you do as a politician now to get the votes is you state what the problem is over and over, and then you say you’re going to solve it, or you say I’m going to have a plan to fix it without giving any of the details of the plan,” McCrory said.

The criticism prompted a question from Miri Pottebaum 鈥�27, a visual communication major, who asked whether candidates could capture voters’ attention by discussing substantive national issues rather than familiar campaign themes. McCrory reasoned that candidates deliberately avoid taking positions on difficult issues because doing so could alienate independent voters and provide ammunition for political opponents.

No president, no presidential candidate in ’28, Republican or Democrat, will tell you what they plan to do on Social Security. Mark my word.

鈥撀燜ormer North Carolina Gov. Pat McCrory

For Pottebaum, the exchange reinforced the importance of engaging with differing political perspectives, a central theme of the course.

鈥淲hile he didn鈥檛 change my opinion on anything, I feel it鈥檚 always important to be in conversation with people who share different opinions,鈥� she said. 鈥淚 appreciated that he was open with us and criticized both parties.鈥�

The former governor also reflected on his complicated relationship with Trump, whom he accompanied on the campaign trail in 2016. Responding to a question about Trump鈥檚 impact on the reputation of the Republican Party, McCrory credited the president with attracting blue-collar voters who historically supported Democrats. But he also criticized Trump’s confrontational style, contrasting it with the approach of earlier Republican leaders.

McCrory on a computer screen.
The class discussion came just two days after McCrory appeared on NBC鈥檚 鈥淢eet the Press,鈥� giving students an opportunity to engage directly with a prominent political figure on issues shaping the 2026 midterm elections.

“Where he’s hurt the Republican Party is his crassness and his principles,” McCrory said, describing himself as more of a Reagan Republican. “He brought in a crassness that we’ve seen in politics, but never at the presidential level.”

Despite those criticisms, McCrory acknowledged Trump’s personal appeal and recalled finding him surprisingly courteous and attentive during private conversations. He also described how Trump’s endorsement of Ted Budd dramatically altered the trajectory of McCrory’s unsuccessful 2022 U.S. Senate campaign, illustrating the president’s considerable influence.

For Balderas, who previously covered McCrory as a television journalist for FOX Charlotte, the Zoom visit offered students an opportunity to examine the complexities of political communication beyond headlines and campaign sound bites. He structured the conversation like a gubernatorial news conference, asking each of his 12 students to develop a substantive question for the former governor.

“Whether students agree or disagree with a political figure, there is tremendous educational value in hearing directly from someone who has governed, made difficult decisions, navigated political controversies and experienced the scrutiny of the news media,” Balderas said.

Balderas praised the students for their thoughtful questions and willingness to engage directly with difficult political issues.

“They weren’t simply asking questions to fulfill an assignment,” he said. “They were genuinely engaging with some of the most consequential issues facing American politics today. These students approached that responsibility with confidence and intellectual curiosity.”

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The Month in Photos: October 2026 /u/news/2026/11/02/the-month-in-photos-october-2026/ Mon, 02 Nov 2026 16:34:48 +0000 /u/news/?p=1062594

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October brought the sights and sounds of fall to 麻豆视频, with a month full of celebrations, traditions and opportunities for connection. From welcoming alumni back to campus for Homecoming & Reunion Weekend, launching the new School of Engineering, to the changing colors of autumn, the 麻豆视频 community embraced all that the season had to offer.

Take a look back at some of the memorable moments from October through the lenses of staff in the Office of University Communications.

‘Everybody’

麻豆视频 Performing Arts presented “Everybody,”聽聽a modern adaptation of the 15th-century morality play Everyman, one of the first recorded plays in the English language.

Performers wearing illuminated skeleton costumes dance on a darkened stage with red lighting during a dress rehearsal for 麻豆视频鈥檚 production of 鈥淓verybody.鈥�
麻豆视频 Performing Arts dress rehearsal of 鈥渆verybody鈥� at Scott Theater on October 1, 2026

A transformational education

An opening celebration for the Roberts Academy, the university鈥檚 new elementary school for children with dyslexia, featured a special student performance on Oct. 2, and a ribbon-cutting with Marjorie and Hal Roberts, whose generosity helped establish the school in 2025.

The Roberts Academy at 麻豆视频 is the fourth private school established by the couple, joining Vanderbilt University, Mercer University, and Florida Southern College in a network of programs committed to the advancement of education for children with dyslexia and related conditions.

Five university and community representatives cut a maroon 麻豆视频 ribbon during the opening ceremony for Roberts Academy at 麻豆视频.
From left: Tait Arend, Ann Bullock, 麻豆视频 President Connie Ledoux Book, Marjorie Roberts and Hal Roberts cut a ribbon on Oct. 2, 2026, to formally open the Roberts Academy at 麻豆视频.

Tiny shelf concert

麻豆视频’s Musical Theatre department hosted a “Tiny Shelf Concert on Oct. 2 in Belk Library.

Four students smile and sing into microphones during a musical performance inside a campus building.
Students from 麻豆视频’s Music Theatre department perform in Belk Library lobby on Friday, Oct. 2 for the fall Tiny Shelf Concert.

The ‘biggest’ Rock the Block yet

The Office of Alumni聽Engagement聽and聽the聽Student Union Board collaborated once again to聽host聽the Homecoming concert with DJ Diesel (Shaquille O鈥橬eal) bringing approximately 5,000 attendees to the annual Rock the Block concert on Oct. 9.

DJ Diesel performs onstage in front of a large crowd of students during 麻豆视频鈥檚 Homecoming Rock the Block concert.
Rock the Block featuring DJ Diesel (aka Shaquille O鈥橬eal) at Young Commons on October 9, 2026
Students cheer with their hands raised as red confetti fills the air during 麻豆视频鈥檚 Homecoming Rock the Block concert.
Rock the Block featuring DJ Diesel (aka Shaquille O鈥橬eal) at Young Commons on Oct.聽 9, 2026

Learning everywhere

Assistant Professor of Management Jose Cerecedo Lopez teaches a class outside near the Koury Business Center.

Students participate in an outdoor class discussion at red picnic tables in front of a large whiteboard surrounded by trees.
Outdoor class with Jose Cerecedo Lopez on Oct. 9, 2026

Engineering excellence

Dozens of university leaders, faculty, staff and students were joined on Oct. 30, 2026, by the CEO of the world鈥檚 leading accrediting body for engineering education programs, as well as North Carolina鈥檚 secretary of commerce, for a morning of reflection on the rise of 麻豆视频鈥檚 new School of Engineering and Computing.

Attendees listen to a speaker during an event celebrating the launch of 麻豆视频鈥檚 School of Engineering and Computing.
Engineering & Computing Launch Event at Founders Hall on Oct. 30, 2026
An 麻豆视频 student demonstrates an engineering project featuring a metal frame and electronic components to visitors in a campus laboratory.
Engineering & Computing Launch Event at Founders Hall on Oct. 30, 2026

Pumpkin playfulness

The 麻豆视频 Community Garden Club and the Garden Studio course hosted the 18th annual聽Pumpkin Festival on Oct. 30, uniting students, organizations, faculty, staff and聽community members with fall festivities, including聽live music, fun crafting activities and food at the 麻豆视频 Community Garden.

A student playfully holds a carved jack-o鈥�-lantern over their head during 麻豆视频鈥檚 Community Garden Pumpkin Festival.
麻豆视频 Pumpkin Festival at the 麻豆视频 Community Garden on Oct. 30, 2026.
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Launching a new era of innovation: 麻豆视频 celebrates the School of Engineering and Computing聽 /u/news/2026/11/02/launching-a-new-era-of-innovation-elon-celebrates-the-school-of-engineering-and-computing/ Mon, 02 Nov 2026 15:40:49 +0000 /u/news/?p=1062425 An October celebration showcased 麻豆视频鈥檚 impact on the fields of engineering and computing science with student presentations and formal remarks by influential engineering education and state economic leaders.

Dozens of university leaders, faculty, staff and students were joined on Oct. 30, 2026, by the CEO of the world鈥檚 leading accrediting body for engineering education programs, as well as North Carolina鈥檚 secretary of commerce, for a morning of reflection on the rise of 麻豆视频鈥檚 new School of Engineering and Computing.

Visitors observe a robotic vehicle during the celebration of 麻豆视频鈥檚 School of Engineering and Computing.
Visitors observe a robotic vehicle during the celebration of 麻豆视频鈥檚 School of Engineering and Computing.

After years of being housed within 麻豆视频 College, the College of Arts and Sciences, the university鈥檚 longtime engineering and computer science departments combined this fall to formally launch the university鈥檚 seventh school, a response to the growing importance of technology and innovative problem-solving across numerous professions.

鈥淓stablishing a School of Engineering and Computing reflects 麻豆视频鈥檚 commitment to preparing students to be leaders, innovators and problem-solvers,鈥� said 麻豆视频 President Connie Ledoux Book. 鈥淚n today鈥檚 rapidly changing world, it is important to blend a superior technical education with opportunities for interdisciplinary thinking and experiential learning. 麻豆视频 students embrace these opportunities. By doing so, they easily demonstrate how to apply what they learn in the classroom to finding solutions for real clients, with real needs, even before graduating with the skills needed for fulfilling careers and lives of meaning.鈥�

鈥淭he opening of 麻豆视频鈥檚 School of Engineering and Computing marks an important milestone in the university鈥檚 continued growth聽in national prominence,鈥� added 麻豆视频 Provost Rebecca Kohn. 鈥淔aculty from two distinct disciplines are now better positioned to聽identify and expand聽opportunities for students to develop the knowledge, creativity, and leadership that are critical to addressing society鈥檚 most pressing obstacles. This聽school will serve as a聽new聽model for preparing engineers, developers, game designers, cybersecurity experts and more who will advance their fields while making a difference to so many future clients and communities.鈥�

ABET CEO Michael Milligan speaks at a podium during an event celebrating the launch of the School of Engineering and Computing
ABET CEO Michael Milligan speaks at a podium during an event celebrating the launch of the School of Engineering and Computing

Michael K.J. Milligan, chief executive officer of , delivered keynote remarks at a morning address. North Carolina Secretary of Commerce Lee Lilley shared additional perspectives on the economic impact of engineering and computer science when he offered remarks at a campus luncheon.

鈥淚’m excited to showcase what we’re doing here at 麻豆视频,鈥� said John Walz, the inaugural dean of the School of Engineering and Computing. 鈥淪tudents who choose to come to 麻豆视频 will receive not only a strong engineering or computer science education but also a great foundation in the liberal arts. Our students will graduate with technical skills, the ability to work in teams and communicate effectively, and the potential to quickly serve as leaders in the field.鈥�

The celebration opened with an address from Milligan in which he impressed upon those in attendance the importance of lifelong learning. He also spoke to the need to continuously develop technical skills, interpersonal communication and relationship building.

A panel discussion titled 鈥淗ow 麻豆视频 is Educating Engineers and Computer Scientists to Meet the Challenges of Today and Tomorrow鈥� followed. Moderated by Walz, the discussion featured faculty members Professor Shannon Duvall, Professor Sirena Hargrove-Leak, Alex Strassberg 鈥�26, and Kelly Little of Tryon Solutions.

Among the highlights from the panel was advice for students on looking for the right academic fit if pursuing a career in engineering or computing, how 麻豆视频 faculty work with students, and what employers are looking for from recent graduates.

A student showcases their research to attendees at the celebration for 麻豆视频's School of Engineering and Computing.
A student showcases their research to attendees at the celebration for 麻豆视频’s School of Engineering and Computing.

“One of the biggest things for me as to why I came to 麻豆视频, was the idea that I could do things beyond just my strict major and be able to engage in things that weren’t just theory,鈥� said Strassberg. 鈥淲hen I worked on campus in the theater department, I came up with different ideas for stage lights. And I came (to the Engineering facilities) and built that.鈥�

Following the panel discussion, guests discovered work from 麻豆视频 students through a showcase that featured projects, research, and innovations from both engineering and computer science, a demonstration of the school鈥檚 impact and outcomes from hands-on learning experiences.

The celebration concluded with lunch and Lilley鈥檚 message of the role and economic impact of engineering and computing jobs throughout North Carolina. The state鈥檚 investment in attracting advanced manufacturing, biotechnology, software development, and other tech industries creates a strong demand for highly skilled graduates, he said.

Lilley spoke about the importance of engineering and computing jobs to the state鈥檚 future.

鈥淭hese professionals drive innovation, improve productivity and keep our state competitive,” he said. “They develop technologies, improve manufacturing processes, solve complex problems and their work helps companies turn ideas into reality. These skills influence where businesses choose to locate and where they choose to expand.鈥�

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