has never been particularly interested in following a conventional path. Whether pursuing opportunities in the entertainment industry, developing creative projects, or launching her own business, the �鶹��Ƶ alumna has built a career around trusting her instincts and finding the courage to pursue her ideas.

She calls that approach “chaotic good.”

Watkins, who studied cinema and television arts, explored that philosophy in a TEDx talk, challenging audiences to reconsider what it means to take risks, break the rules and create opportunities.

“To me, ‘chaotic good’ is having a strong sense of intrinsic motivation, trusting your vision, and having the courage to make it happen,” Watkins said.

Her recently published talk, titled “” was recorded May 8 at TEDxLaSierraUniversity in Riverside, California, as part of the event’s “True Possible” theme.

While the term originated in the role-playing game Dungeons & Dragons, Watkins has adopted it as a guiding principle in her own life.

“Over the last decade, I’ve challenged myself to try new things, make new connections, and see ideas through from conception to execution,” she said. “Sometimes that means doing things outside the box (or, in earlier cases in my career, breaking the rules and making my own) and creating a new path for yourself.”

That willingness to venture into unfamiliar territory doesn’t mean the process is always comfortable.

“It’s absolutely terrifying because you don’t know what’s on the other side or how your idea will turn out, but it’s about taking a leap of faith and trusting yourself,” she added.

One of the clearest examples of Watkins’ philosophy came this summer, when she produced and moderated celebrating the 10th anniversary of the video game “Watch Dogs 2.”

The idea began in her living room.

While playing the game, Watkins noticed how closely its themes mirrored contemporary conversations about digital privacy, surveillance and technology. With the game’s anniversary approaching, she envisioned a panel celebrating its cultural significance while encouraging discussion about digital rights.

What began as an idea evolved into a five-month undertaking that required Watkins to recruit participants, secure sponsorship and coordinate the event. She connected with actors, creatives and digital rights advocates, securing support from cybersecurity company Malwarebytes. Fellow �鶹��Ƶ alumnus and Madeline “MJ” Johnson helped film the resulting panel.

I had to take multiple leaps of faith to make this happen, but each one pushed me to trust myself and have the grit to bring the vision to life.

– Mia Ginaé Watkins ’16

For Watkins, that mindset began taking shape long before her professional career.

She credits her �鶹��Ƶ experience with providing an environment where she could explore her interests, build relationships, and develop the confidence to pursue opportunities beyond her comfort zone.

“�鶹��Ƶ was actually the perfect space to practice being a chaotic good,” she said.

After high school, Watkins promised herself she would pursue as many opportunities as possible. At �鶹��Ƶ, she connected with classmates across disciplines, pursued creative projects outside her coursework, and sought advice from entertainment industry professionals.

She recalls carrying a camera around campus and spending hours in editing suites, developing projects that eventually became part of the portfolio that helped her land a job in the video game industry.

“�鶹��Ƶ was a sandbox to test out new skills and try new things, equipping me with the growth mindset I needed to flourish out into the world,” Watkins said.

Today, Watkins is channeling that entrepreneurial spirit into , an event strategy company focused on creating in-person experiences at the intersection of gaming, culture, community and entertainment.

As the company’s founder, she hopes to collaborate with brands, organizations and creative partners to develop memorable experiences that bring people together.

It’s another example of Watkins putting her philosophy into practice, building on her background in filmmaking, entertainment and gaming while pursuing a new professional direction.

And through her TEDx presentation, she hopes others will recognize that they, too, have the ability to create opportunities rather than wait for them.

“I hope it inspires people to trust in themselves more,” Watkins said. “To take more leaps of faith and not be afraid to go after the life, goal or objective they envision.”

Hovering over a stormwater management pond behind �鶹��Ƶ’s Schar Center, an agricultural drone demonstrated how unmanned aircraft are changing the way farmers manage their fields.

Capable of carrying more than 10 gallons of liquid, the aircraft was presented by Preston Cave of PAC Aerial Applications during the 2026 �鶹��Ƶ Drone Day on Oct. 30. From crop spraying and fertilizer applications to autonomous navigation powered by artificial intelligence, the annual gathering highlighted the diverse uses of drone technology.

Nearly 160 people registered for the School of Communications event, which brought together industry professionals, educators, students and drone enthusiasts for presentations, demonstrations and networking.

Since 2021, �鶹��Ƶ Drone Day has become an annual gathering for North Carolina’s drone community. Organized by Teaching Professor of Visual Communication Randy Piland in partnership with the North Carolina chapter of the Association for Uncrewed Vehicle Systems International (NC AUVSI), the event welcomed representatives from the Federal Aviation Administration, North Carolina Department of Transportation, several universities and private companies.

This year’s program emphasized artificial intelligence, with Sambit Bhattacharya, professor of computer science and director of the Intelligent Systems Lab at Fayetteville State University, delivering the keynote address, “Preflight Checks for Intelligent Machines: What Drones Can Teach Us �鶹��Ƶ Trustworthy AI.”

Bhattacharya explained that aviation’s emphasis on safety, testing and accountability offers lessons for the responsible development of AI. Drawing on research involving autonomous navigation, confined-space inspections and wildfire detection, he demonstrated how intelligent machines can perform complex tasks without direct human control, while cautioning that these advances require rigorous testing and human oversight.

“Aviation did not get saved by building the perfect aircraft,” Bhattacharya said. “It got saved by assuming things will fail, and it builds a culture – checklists, recorders, investigations, reporting – that learns from every failure.”

He also highlighted �鶹��Ƶ’s “Human Wisdom for the Age of AI” initiative, emphasizing that human judgment remains essential for evaluating evidence, verifying results and ensuring accountability.

Beyond the keynote, a panel featuring Cave, Maddy Gastler and Seth Nagy examined agricultural applications, including crop spraying, seeding and multispectral imaging. Other presentations addressed drone mapping for disaster response, invasive plant species detection, and advances in flight planning technology.

Afternoon demonstrations behind Schar Center gave attendees an opportunity to see the technology in action. Among the three participating organizations was Raven Advisory, a Fayetteville-based company specializing in drone training, testing and autonomous technologies.

Wearing first-person-view (FPV) goggles and gripping a handheld controller, Raven Advisory operator James Stougaard piloted a drone at seemingly warp speed. The goggles provided a live video feed from the aircraft’s camera, allowing him to navigate from the drone’s perspective.

The event also featured a drone soccer demonstration by students from Asheboro City Schools, who showcased their piloting skills during the fast-paced competition.

This year’s participants ranged from FAA-certified drone operators to newcomers with no previous drone experience. Students from Hillside High School in Durham and Asheboro High School joined representatives from �鶹��Ƶ, Fayetteville State University, Guilford Technical Community College, N.C. A&T State University, N.C. State University and Wake Technical Community College.

“What makes �鶹��Ƶ Drone Day special is the diversity of people it brings together,” Piland said. “We had everyone from experienced commercial pilots to students just beginning to explore drone technology, all sharing ideas and learning from one another. Seeing that kind of enthusiasm and collaboration is exactly what this event is about.”

Former North Carolina Gov. Pat McCrory offered a candid assessment of modern political campaigns and President Donald Trump’s influence on the Republican Party during an Oct. 27 conversation with students in Assistant Professor Israel Balderas‘ Politics and Mass Media class.

The virtual classroom discussion came just two days after McCrory appeared on NBC’s “Meet the Press,” giving students an opportunity to continue a national political conversation with a former governor who has spent more than two decades in elected office.

Drawing on that experience, including seven terms as Charlotte’s mayor and one term as governor, McCrory criticized candidates from both major political parties for emphasizing campaign promises while avoiding substantive discussions about the issues they would confront in office. He pointed to North Carolina’s U.S. Senate race, arguing that Republican Michael Whatley and Democrat Roy Cooper have focused on issues outside a senator’s direct responsibilities rather than outlining their positions on foreign policy, Social Security and other federal matters.

“What you do as a politician now to get the votes is you state what the problem is over and over, and then you say you’re going to solve it, or you say I’m going to have a plan to fix it without giving any of the details of the plan,” McCrory said.

The criticism prompted a question from Miri Pottebaum ’27, a visual communication major, who asked whether candidates could capture voters’ attention by discussing substantive national issues rather than familiar campaign themes. McCrory reasoned that candidates deliberately avoid taking positions on difficult issues because doing so could alienate independent voters and provide ammunition for political opponents.

No president, no presidential candidate in ’28, Republican or Democrat, will tell you what they plan to do on Social Security. Mark my word.

– Former North Carolina Gov. Pat McCrory

For Pottebaum, the exchange reinforced the importance of engaging with differing political perspectives, a central theme of the course.

“While he didn’t change my opinion on anything, I feel it’s always important to be in conversation with people who share different opinions,” she said. “I appreciated that he was open with us and criticized both parties.”

The former governor also reflected on his complicated relationship with Trump, whom he accompanied on the campaign trail in 2016. Responding to a question about Trump’s impact on the reputation of the Republican Party, McCrory credited the president with attracting blue-collar voters who historically supported Democrats. But he also criticized Trump’s confrontational style, contrasting it with the approach of earlier Republican leaders.

“Where he’s hurt the Republican Party is his crassness and his principles,” McCrory said, describing himself as more of a Reagan Republican. “He brought in a crassness that we’ve seen in politics, but never at the presidential level.”

Despite those criticisms, McCrory acknowledged Trump’s personal appeal and recalled finding him surprisingly courteous and attentive during private conversations. He also described how Trump’s endorsement of Ted Budd dramatically altered the trajectory of McCrory’s unsuccessful 2022 U.S. Senate campaign, illustrating the president’s considerable influence.

For Balderas, who previously covered McCrory as a television journalist for FOX Charlotte, the Zoom visit offered students an opportunity to examine the complexities of political communication beyond headlines and campaign sound bites. He structured the conversation like a gubernatorial news conference, asking each of his 12 students to develop a substantive question for the former governor.

“Whether students agree or disagree with a political figure, there is tremendous educational value in hearing directly from someone who has governed, made difficult decisions, navigated political controversies and experienced the scrutiny of the news media,” Balderas said.

Balderas praised the students for their thoughtful questions and willingness to engage directly with difficult political issues.

“They weren’t simply asking questions to fulfill an assignment,” he said. “They were genuinely engaging with some of the most consequential issues facing American politics today. These students approached that responsibility with confidence and intellectual curiosity.”

In an age when people are bombarded with messages competing for their attention, students at �鶹��Ƶ and Queens University of Charlotte recently faced a challenge: How do you create something that makes people stop, take notice and, ultimately, decide to vote?

For students in the universities’ respective visual communication and graphic design programs, the answer came through a shared assignment encouraging civic engagement ahead of the 2026 midterm elections.

The collaboration, which brought together students and faculty from both institutions to create nonpartisan Get Out the Vote posters, marks the School of Communications’ first academic partnership with Queens since the universities announced their intention to merge.

The initiative was sparked last spring by Melissa Gamez, associate professor of design and director of graphic design and studio art at Queens, who contacted Ben Hannam, associate professor and chair of �鶹��Ƶ’s Department of Visual Communication, with an idea.

“When I learned that we were merging with �鶹��Ƶ, I wanted to reach out and see if there was a way for us to get to know each other and collaborate,” Gamez said. “AIGA’s Get Out the Vote campaign seemed like the perfect vehicle for this.”

The American Institute of Graphic Arts’ nationwide voting campaign encourages designers to use their creative talents to promote participation in the electoral process without endorsing political parties or candidates.

Hannam embraced the opportunity, incorporating the project into his Visual Communication II: Studio Practices in Design course. At Queens, Gamez introduced the assignment in her Typography course.

While the students worked from their respective campuses, they shared a common objective: creating visually compelling messages that could cut through the noise of everyday life.

“In my class we talked about how difficult it is to get someone’s attention and that we’re living in the age of the attention economy,” Hannam said. “The average person is bombarded by messages and designers are always looking for ways to break through the clutter and noise.”

With that in mind, Hannam encouraged students to look beyond visual appeal and carefully consider the concepts and tone behind their work. Some posters emphasized civic responsibility, while others addressed the consequences of not voting or the importance of selecting representatives who reflect voters’ priorities.

Gamez emphasized similar considerations at Queens, where students explored how creative typography could capture attention in public spaces and connect with a campus community.

One standout example was a poster by Queens student Leslie De La Cruz-Guzman ’29, who incorporated bold colors and a playful reference to vintage Calvin Klein jeans advertisements to connect with her intended audience.

At �鶹��Ƶ, Hannam highlighted the work of Elise Whitaker ’27, whose poster involved constructing a patriotic outfit and staging a carefully composed photo shoot to communicate pride in personal identity.

Together, the universities produced nearly three dozen distinct voting concepts, offering different perspectives on a shared civic message.

“What I like most about this project is that we have 35 different approaches to encouraging people to vote,” Hannam said. “As you walk through the exhibition in Schar Hall, you’re bound to find a message that resonates with you.”

Those varied approaches were showcased in “Civic Health: Midterms Matter,” an exhibition featured on both campuses. At Queens, the posters were displayed in the Sarah Belk Gambrell Center for the Arts and Civic Engagement from Oct. 19-25, while �鶹��Ƶ’s exhibition is housed on the second floor of Dwight C. Schar Hall.

The posters have also been accepted into �鶹��Ƶ’s , extending their reach beyond the physical exhibitions.

Other posters on display

The School of Communications will host its annual �鶹��Ƶ Drone Day on Friday, Oct. 30, bringing together recreational and commercial pilots, industry professionals, educators and students for a day of presentations, demonstrations and networking in Turner Theater and Snow Family Grand Atrium. The free event, organized in partnership with the North Carolina chapter of the Association for Uncrewed Vehicle Systems International (NC AUVSI), is open to the public, but registration is required.

This year’s program will place a particular emphasis on AI, with Sambit Bhattacharya, a professor at Fayetteville State University, delivering the keynote address, “Preflight Checks for Intelligent Machines: What Drones Can Teach Us �鶹��Ƶ Trustworthy AI.”

Bhattacharya’s presentation will explore how the aviation industry’s emphasis on safety, testing and accountability can inform the development of trustworthy AI systems. Drawing on research from , he will examine how autonomous drones make decisions, the challenges of deploying AI in real-world environments, and the importance of ensuring that emerging technologies operate reliably.

Teaching Professor of Visual Communication Randy Piland, who organizes �鶹��Ƶ Drone Day, said the keynote reflects both the growing role of artificial intelligence in drone technology and �鶹��Ƶ’s broader efforts to encourage conversations about AI across academic disciplines.

“It’s been percolating in my mind for several months about how we can tie into �鶹��Ƶ’s effort to broaden the AI arena or broaden the discussion of AI in programs that we have,” Piland said. “So many of the new autonomous drones rely on AI to make it work.”

That interest led Piland to Bhattacharya, whose research at Fayetteville State focuses on the application of artificial intelligence in unmanned aerial systems. Shortly after Bhattacharya accepted the invitation, Piland learned that to expand its work involving AI and unmanned aerial systems.

Beyond the keynote, the program will highlight the expanding applications of drone technology across several industries.

A panel featuring Preston Cave, Matt Solomon and Seth Nagy will examine the use of drones in agriculture, including crop spraying, seeding and multispectral imaging, which helps farmers assess crop conditions and make more informed decisions about their fields.

Other presentations will address low-cost, open-source drone mapping for disaster response, the use of unmanned aircraft to detect and manage invasive plant species in parks, and updates on drone flight planning and management technology.

The day will kick off with a drone soccer demonstration by Asheboro City Schools, as well as a vendor showcase. In the afternoon, attendees will take in flight demonstrations in the parking area behind Schar Center.

Established in 2021, �鶹��Ƶ Drone Day has developed into an annual gathering for individuals interested in the evolving drone industry. The event welcomed a record 185 attendees, vendors and volunteers in 2025.

Piland said that despite the industry’s rapid evolution, the event’s original mission has remained unchanged.

“We want to provide an opportunity for local drone enthusiasts and professionals to come together to exchange knowledge and network, so that they can have an outlet to improve and find solutions to things they’re trying to do,” he said.

2026 �鶹��Ƶ Drone Day Program

8–8:45 AM
Vendor Setup

8:45 – 9:10 AM
Atrium Welcome & Vendor Show
Coffee and pastries (Provided by Blue Ridge Mountain Drone Education, WING & ELON AI)

Asheboro City Schools – Drone Soccer Demo
Wendy Graham (Center, Snow Atrium)

9:20 AM
Welcome by Associate Dean Tony Weaver (Turner Theatre)

9:25 AM
‘Preflight Checks for Intelligent Machines: What Drones Can Teach Us �鶹��Ƶ Trustworthy AI’ – Dr. Sambit Bhattacharya (Turner Theatre)

10:10 AM
Low-Cost, Open-Source Drone Mapping for Disaster Response in Resource-Constrained Settings – Michael Berryann, NCCU (Turner Theatre)

10:40 AM
Drones in Agriculture Panel – Preston Cave, Matt Solomon, Seth Nagy (Turner Theatre)

11:25 AM
Leveraging UAS for Invasive Species Detection and Treatment in Parks – Al Cire, Raptor Drone Services (Turner Theatre)

Noon
ALOFT | Drone Sense | Versaterm Update – Kevin Teen, Allen Yanow (Turner Theatre)

Lunch
Move to Schar Center Rear Parking for Lunch and Demos

Demos
Raven Advisory (Schar Center Parking)
Pac Aerial App (Schar Center Parking)
Wilstair Drone Eng Solutions (Schar Center Parking)

Vendors/Supporters

For more than a decade, has built a reputation as one of Charlotte’s most trusted journalists, reporting on breaking news, holding public officials accountable, and keeping his community informed.

On Oct. 9, as part of the university’s Homecoming Weekend, the WSOC-TV reporter returned to his alma mater to receive the School of Communications’ 2026 Outstanding Alumnus Award.

Bruno, the 16th recipient of the honor, was recognized during the school’s Alumni Campus Connect gathering in Snow Family Grand Atrium, surrounded by students, faculty, staff and fellow graduates. Among those in attendance was retired journalism professor Rich Landesberg, Bruno’s longtime mentor, whose presence made the recognition especially meaningful.

.

Since graduating in 2014, Bruno has established himself as a leading voice in investigative journalism, earning Walter Cronkite, Alfred I. duPont-Columbia, Edward R. Murrow and George Polk awards, along with six Emmy Awards. He was named to Forbes’ 30 Under 30 list in 2020, and his investigative reporting helped expose election fraud in North Carolina’s 9th Congressional District, drawing national attention.

“Without Rich and without this school, this kid from Schwenksville, Pennsylvania, would have never had any of these opportunities,” Bruno said during his acceptance remarks. “Thank you, �鶹��Ƶ, for everything you have given to me.”

In presenting the award, Communications Dean Kenn Gaither praised Bruno’s professional accomplishments and his commitment to the communities he serves.

“It is always gratifying to watch an �鶹��Ƶ graduate succeed, but there’s something particularly special about watching one of our own become such an important and trusted voice in the community he serves.”
– Dean Kenn Gaither

Gaither also highlighted Bruno’s continued connection to �鶹��Ƶ, noting the significance of honoring him in the same atrium where Bruno and fellow alumnus Gary Grumbach ’16 organized two years earlier.

“That day, Joe was here to honor someone who helped shape him,” Gaither said. “Today, in the very same space, we have the privilege of honoring Joe.”

The connection came full circle when Bruno, visibly moved, spotted Landesberg standing among the attendees and thanked the former professor for his guidance and friendship.

“I also could not have done any of this without my Rich Landesberg, who I consider a member of my family,” Bruno said. “You are a trusted adviser and friend, and you have made such an impact on my life and so many others.”

Gaither also shared praise from Landesberg, who described Bruno as one of the hardest-working students he had ever taught.

“He is tireless in his commitment to holding the powerful accountable and making sure the people of Charlotte know what is happening in and around their city,” Landesberg said.

At home at �鶹��Ƶ

During his acceptance remarks, Bruno recalled how his mother first introduced him to �鶹��Ƶ, a university unfamiliar to many in his hometown. But during a campus visit, he found himself drawn to the school’s student television studio, where the opportunity to gain hands-on broadcasting experience helped convince him �鶹��Ƶ was the right fit.

As a high school senior, Bruno began watching Phoenix 14News broadcasts, eager to join the student journalists he saw on screen. Once he arrived at �鶹��Ƶ, he quickly became involved in the student news organization, gaining on-air and production experience within weeks of starting college.

“The best thing about �鶹��Ƶ is I didn’t have to wait until my junior year to get involved,” he said. “I was able to hit the ground running right as a freshman.”

Equally influential were the relationships he developed with fellow student journalists. Bruno recalled an environment where students challenged and supported one another, united by their enthusiasm for reporting and serving their community.

“We never competed against each other. We rooted for each other,” he said, explaining that the collaborative spirit continues to shape how he approaches his work today.

Addressing current students, Bruno encouraged them to embrace their interests and make the most of the opportunities available at �鶹��Ƶ.

“Whether it’s about news, whether it’s about sports, whatever you do, keep that light under you and pursue what you are pursuing with all of your heart,” he said.

Alumni return to connect with students

Bruno’s recognition was a highlight of Alumni Campus Connect, an informal networking event where eight graduates shared career insights and advice with current students.

Dan Erdman ’06, vice president of creative media at WWE, drew a crowd of students interested in his work in sports entertainment. Nearby, students connected with Los Angeles-based actress, writer and producer Paige Hullett ’16 to discuss careers in Hollywood and Women of the �鶹��Ƶ Entertainment Empire (WEEE), the alumni organization she leads. Also returning to campus was recent graduate Anjolina Fantaroni ’26, now a reporter at WAFF 48 in Huntsville, Alabama, who offered a firsthand perspective on transitioning from �鶹��Ƶ to the professional newsroom.

Participating alumni included:

• Halle Brennan ’21, Sales Associate Manager, Amazon Ads
• Joe Bruno ’14, Reporter, WSOC-TV
• Dan Erdman ’06, Vice President of Creative Media, WWE
• Anjolina Fantaroni ’26, Reporter, WAFF 48
• Caroline Grell ’17, Program Manager of Product Development Program, Capital One
• Paige Hullett ’16, Los Angeles-based actress, writer, producer, president of Women of the �鶹��Ƶ Entertainment Empire
• Becky Lane ’95, Senior Vice President-Marketing Development Manager, Bank of America
• Sarah Stone Richter ’19, Growth Marketing Manager, Quantam Health

Steinman, director of communications for Checkmarx, was named a , earning recognition in the publication’s Nonprofit PR Innovators category. The category honors communicators whose work for a nonprofit organization, association, government entity or university increased donations or membership, secured major media coverage or raised awareness.

Steinman was honored on Oct. 6 during PRNEWS’ Platinum Awards & People of the Year Gala in New York City. Steinman was one of two School of Communications alumnae honored by PRNEWS this year. Amanda Gibson ’21, director of public relations and business development at Hannah Cranston Media, was recognized in the Ones to Watch category. Gibson’s honor was previously highlighted in a recent Today at �鶹��Ƶ story.

The recognition continues a recent run of �鶹��Ƶ alumni honored by PRNEWS, with Brooke McClary ’18, senior communications manager at Expel, receiving the event’s Rising Star honor in 2025.

“I’m really proud of this recognition because I know how hard I’ve worked to get to this point,” Steinman said. “It has not always been easy, and there have definitely been moments when I questioned whether I wanted to stay in communications or considered going in a different direction.”

The strategic communications major said the recognition reflects not only her own work, but also the support she has received throughout her career.

“I’ve had incredible mentors who have helped me grow, challenged me and taught me what it means to be a strong communications professional and leader,” she said. “So, this recognition is also a reflection of all the people who have invested in me along the way.”

The honor coincided with a recent career milestone for Steinman, who joined Checkmarx in September as director of communications. In the role, she leads the cybersecurity company’s global public relations strategy, including its approach to media engagement, while supporting thought leadership, messaging and other corporate communications initiatives.

“PR is really my bread and butter, so I’m incredibly excited to have the opportunity to shape our media engagement approach and help determine how Checkmarx shows up externally,” Steinman said.

Steinman brings nearly a decade of cybersecurity communications experience to the role, including four years with ISC2, a global nonprofit professional association for cybersecurity professionals.

Throughout her career, Steinman said she has learned the value of doing her own research, examining issues from multiple perspectives, and asking thoughtful questions. She has also made continued learning a priority.

“A lot of where I’ve gotten stronger over the years has come from continuing to learn outside of work, whether that’s reading articles about better PR strategies, following the right influencers and publications, or making sure I’m aware of the news and conversations shaping our industry,” Steinman said.

Steinman credits her �鶹��Ƶ education with providing a foundation for that growth. By graduation, she had participated in three public relations and marketing extracurricular activities and had opportunities to lead and design her own projects.

“�鶹��Ƶ did a really great job preparing me through hands-on learning,” Steinman said. “Having those real-world experiences before I even entered the workforce was great.”

She said �鶹��Ƶ’s emphasis on teamwork and project-based learning also prepared her for the collaborative nature of the communications industry.

“You’re not just responsible for your own work,” Steinman said. “You’re collaborating with other people and learning how to communicate effectively with different personalities and perspectives.

“�鶹��Ƶ gave me a really strong combination of skills that I continue to use every day.”

A new chapter in �鶹��Ƶ’s global sport education programming officially began Sept. 7 in Pistoia, Italy.

Five �鶹��Ƶ students arrived in the Tuscan city as the inaugural cohort participating in the university’s partnership with Lumos Pistoia Basket 2000, a professional basketball organization, and the Accademia Europea di Firenze (AEF). Their arrival was marked by a from the club as the students prepare to begin a semester combining study abroad with hands-on experience in the professional sport industry.

As part of their initial visit, the students explored Pistoia’s historic center before making their way to LumoSquare, the 3,835-seat home of Pistoia Basket and a growing community hub. Accompanied by Professor Marco Bracci and Elisabetta Santanni, academic director of AEF/�鶹��Ƶ in Florence, the group toured the facility, met members of the club staff, and received a personal welcome from Pistoia Basket President Joseph Mark David.

The visit offered the students their first look at the organization, where they will soon become part of the day-to-day operations. Beginning in mid-September, they will work alongside Pistoia Basket staff on projects involving sport management, marketing and social media.

“This experience is over a year in the making and couldn’t have come together without the amazing work of our partners at AEF, especially Elisabetta Santanni and Marco Bracci,” said David Bockino, professor of sport management. “As we launch the partnership this semester, we’re already discussing how to make it accessible to more students moving forward. The reception on campus has been great – we have students lining up to participate in the future.”

A global professional experience

Announced last fall, �鶹��Ƶ’s partnership with AEF and Pistoia Basket was developed in collaboration with the Department of Sport Management to expand experiential learning opportunities for students studying in Florence. It combines two hallmarks of an �鶹��Ƶ education – global engagement and professional experience – placing students inside a European professional sport organization while they study abroad.

“This experience was the logical next step as �鶹��Ƶ grows its sport-related experiences,” Bockino said. “As a university, we’re great at study abroad and at helping our students get internships. Why not put those two together? When these students eventually hit the job market, they’ll arrive with a true resume differentiator: an internship with a professional Italian basketball club that allows them to better understand sport from a global perspective.”

As part of a mentored, two-credit internship with Pistoia Basket, students will spend approximately 10 hours each week gaining practical experience in event operations, fan engagement, marketing, communications and social media. Their responsibilities will be tailored to their academic backgrounds and professional interests.

For example, students interested in media analytics may evaluate the club’s social media performance, while students studying sport management or strategic communications will work to increase Pistoia Basket’s visibility among college students studying abroad in Florence. Participants will also meet regularly with accompanying professors and complete applied and reflection-based assignments.

The cohort will also contribute to a video storytelling project designed to introduce Pistoia Basket to new audiences in the United States. Funded by the �鶹��Ƶ Innovation Council and coordinated through �鶹��Ƶ’s Sports Media Lab and �鶹��Ƶ Sports Vision, the project will use footage captured by the students to tell the story of Pistoia’s 2026-27 season. According to Bockino, the resulting videos are expected to appear on �鶹��Ƶ social media channels and during �鶹��Ƶ Athletics broadcasts.

This fall’s inaugural cohort includes Robbie Pataky ’28, a strategic communications major; Amelia Weaver ’28, a sport management and media analytics double major; Riley Greenwald ’28, a sport management major; Olivia Tichnor ’28, a marketing major; and Max Edelstein ’28, a sport management major.

can vividly remember the exhilaration of running onto the field this past weekend with the University of Pittsburgh football team, gimbal in hand, as more than 40,000 fans roared around him.

What happened next is a little hazier.

“I essentially blacked out on adrenaline for the first 10 minutes of game action,” Henneman laughed.

It was Henneman’s first game day working on the sidelines for Pitt football – and a surreal introduction to his new role as the program’s assistant director of creative content.

The �鶹��Ƶ alumnus was there to capture an up-close look at Pitt’s season-opening 59-14 victory over Miami (Ohio) on Sept. 5. Once the final whistle sounded, his responsibilities only grew. Henneman took the lead editing “” Pitt’s long-running video series that tells the story of a victory through behind-the-scenes content.

For Henneman, the assignment represented another milestone in a professional journey that has moved quickly.

His path to Pitt began shortly after his May 2025 graduation from �鶹��Ƶ, where he majored in journalism and built a portfolio that stretched well beyond traditional reporting.

As a student, Henneman worked with Rising Phoenix and �鶹��Ƶ Athletics video production. He also spent nearly two years interning with The Burlington School, chronicling its high-level prep basketball program. Following graduation, he continued sharpening his skills as a videographer with the Cape Cod Baseball League.

Those experiences ultimately led him to Pittsburgh.

In January, Henneman initially joined Pitt Athletics as an assistant director of video production, creating content across the university’s athletics programs. After six months, he accepted a position supporting Pitt football. But Henneman wasn’t quite ready to give up basketball.

He negotiated a hybrid role that allows him to remain the secondary video contact for Pitt men’s basketball.

“I couldn’t get myself to leave my basketball roots behind,” Henneman said.

Being a major content contributor for both programs, he said, is a “dream come true.” It has also brought considerably more responsibility.

While the football staff was away during July, Henneman filmed basketball summer workouts, helped lead the rollout of new NIL initiatives for Pitt Athletics, and traveled to New York City to cover volleyball standout Olivia Babcock at the Collegiate Women Sports Awards.

Then came football season.

When fall camp opened in August, Henneman’s days regularly stretched from 6:30 a.m. to 7 p.m., seven days a week. He produced short-form content from daily practices and longer-form mic’d-up features while documenting the weeks leading into the season.

“Practically living in the facility gave me an eye-opening perspective of the upper echelon of college athletics.”

– Cap Henneman ’25

Amid that demanding schedule came one of his biggest opportunities.

At the end of fall camp, Henneman spent a week shooting and editing the “” his first true “passion project” since arriving at Pitt. The finished video was shown at the program’s kickoff luncheon and student bonfire pep rally, played on the stadium scoreboard before the season opener, and released on social media.

Creating a longer, storytelling-driven piece reminded Henneman of the projects he pursued at �鶹��Ƶ.

“It was refreshing to create a storytelling-centric piece that I could be proud of,” Henneman said.

That same approach carried into his first football Saturday.

After documenting Pitt’s season-opening victory, Henneman shifted almost immediately from capturing the story to assembling it. For “” he storyboarded the video and constructed its game-action sequences, working alongside colleagues who handled the introduction, graphics, color grading and sound effects.

There was also a tighter turnaround. The popular series, previously released on Wednesdays, was now due Monday.

“Despite the lack of social life and free time that football season brings, I can confidently say I am doing something that I truly love,” Henneman said. “I feel like I have found my footing within the creative team, and look to keep improving as the season moves forward.”

The annual recognition honors emerging public relations professionals making their mark on the industry in the early stages of their careers. For Gibson, the recognition gave her a chance to appreciate how much she and HCM have grown in a relatively short time.

“PRNEWS is one of the most respected platforms in the industry, so it’s an honor to be recognized,” Gibson said. “I’ve spent the past few years watching Hannah Cranston Media grow from a team of three to a team of more than 20, and most days I’m too deep in pitching and problem-solving to stop and think about how far we’ve come.”

While Gibson has built her career in public relations, many of the skills that guide her work today were developed through her experiences as a journalism major at �鶹��Ƶ.

The Honors Fellow was heavily involved with �鶹��Ƶ News Network as an anchor and multimedia journalist, while also participating other immersive experiences like FreshTV. Those opportunities helped establish a foundation in storytelling that she continues to draw upon while working on the public relations side of the media industry.

“�鶹��Ƶ gave me a passion for storytelling and a tenacious curiosity, both essential to my career,” Gibson said. “Working as a reporter and anchor with ENN taught me what it takes to build a good story, and what makes people actually connect with one – the human element has to come first.”

That journalism background, Gibson said, has proved especially valuable as she develops stories and works directly with reporters.

“It’s shaped how I think about what a good story looks like and made me a better resource to the journalists I work with today,” she said.

Following graduation, Gibson spent three years with Jennifer Bett Communications before joining HCM in early 2024 as senior manager of public relations. She was promoted to director of public relations and business development six months later.

In her current position, Gibson oversees the agency’s consumer packaged goods, women’s health and wellness client roster, with responsibilities spanning client strategy and media relations. Her work can range from developing pitch strategies with colleagues to staffing events with reporters and cultivating media relationships. “My job changes shape depending on the week – which is one of the best parts,” she said.

Gibson credits much of her professional growth to learning the importance of surrounding herself with people committed to their work and to one another.

“Bet on people over playbooks. In an industry built on relationships, we can teach anyone to write a pitch or find the right story – but working alongside people who are passionately determined and hungry to see their teams succeed is an irreplaceable, unteachable quality.”

– Amanda Gibson ’21

Gibson also points to retired �鶹��Ƶ faculty members Rich Landesberg and Glenn Scott as influential mentors. She credits Landesberg with instilling a respect for journalism’s ability to serve communities, an outlook that has influenced the brands and people she chooses to work with. Her research with Scott examining how stories are told around major events also continues to inform her approach to identifying stories and perspectives that might otherwise be overlooked.

Those lessons, along with the relationships she developed during her undergraduate years, remain important to Gibson five years after graduating.

“Beyond the classroom, the friendships and mentors I found at �鶹��Ƶ continue to be a bedrock of both my life and my career,” Gibson said, “I’m endlessly grateful for my time Under the Oaks.”