Articles by Diane Swenson
Page 14 of 20
Â鶹ÊÓƵ Professor explores strategies for repairing trust in sales relationships
September 6, 2024
How can sales professionals recover trust when it’s damaged? Chris Nelson, associate professor of marketing at Â鶹ÊÓƵ, addresses this question in his latest research, published in Industrial Marketing Management.
Â鶹ÊÓƵ professor wins award for AI and consumer behavior research
August 27, 2024
Smaraki Mohanty, assistant professor of marketing at Â鶹ÊÓƵ, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.
Do plural brand names influence consumer attitudes?
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.
Â鶹ÊÓƵ professor examines consumer shift to private-label brands post-pandemic
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.
Princeton Review names Â鶹ÊÓƵ’s MBA program as one of Best Business Schools for 2024
July 17, 2024
The Martha and Spencer Love School of Business has been named one of the Best Business Schools for 2024 by the Princeton Review, thanks to its leadership philosophy, learning culture, and program flexibility.
Professor leads Â鶹ÊÓƵ students in refugee research
July 10, 2024
Â鶹ÊÓƵ students, under the guidance of Professor Steve DeLoach, are conducting research to support Seed Effect's efforts in aiding South Sudanese refugees in Uganda.
Â鶹ÊÓƵ student full of cheer for AICPA accounting award
July 1, 2024
Rising senior Cailin Daigle was recognized this spring by the American Institute of Certified Public Accountants for her success in balancing her accounting studies with her commitment to cheerleading at Â鶹ÊÓƵ.
Matching your relationship marketing investment strategy to the buyer’s communication style
June 27, 2024
Assistant Professor Chris Nelson co-authored research in Industrial Marketing Management on how salespeople should try to understand and adapt their technique based on the customer’s orientations.
Alumna named rising star by Business Insider
June 12, 2024
Carly Davenport '16, a former Business Fellow from Â鶹ÊÓƵ's Love School of Business, has been named a rising star in equity research by Business Insider.
Â鶹ÊÓƵ launches graduate certificate in health care analytics
June 4, 2024
Â鶹ÊÓƵ's new graduate certificate in health care analytics prepares professionals to lead in the data-driven health care industry.