The Charlotte journalist is making extensive efforts to ensure vaccination appointments don’t go unfilled and doses don’t go unused.
He has been called “Charlotte’s Leading Vaccine Evangelist� and “the ultimate vaccine angel.� Others tout the “Joe Bruno effect� when pharmacies looking to fill vaccination appointments are able to pair people with doses.

“Thank you again for removing barriers and making this a little easier,� wrote one person on Twitter.
Those thanks go to Joe Bruno ’14, who is putting his Twitter following and news-gathering skills to work to help connect people with COVID-19 vaccination appointments. With nearly 34,000 followers on Twitter (), Bruno can quickly spread word about appointments available at a pharmacy in Salisbury, a new vaccination location in Gaston County or extra doses available at a Charlotte clinic.
“I’m just happy to give people a shot at trying to get those shots,� said Bruno, an award-winning journalist with ABC affiliate WSOC in Charlotte. “The whole reason I’m doing this is so we can get back to normal sooner.�
Bruno’s effort started about a month ago when he received some information about open vaccine appointments and tweeted it out. That simple tweet prompted multiple responses from members of a grateful public, some of whom wanted to receive the vaccine but were having difficulty navigating the appointment scheduling process.
“That was when it clicked with me how challenging a process this is right now,� Bruno said. “It can be so hard to find open appointments.�
Bruno has since added collecting and distributing vaccination appointment information to his role as a government and breaking news reporter with WSOC. Nights and weekends, even when he’s off the clock, he’s letting people know where they can get a shot. His initial focus was on Mecklenburg County, but he has since expanded his coverage area to include about 20 counties.
His station so viewers have a resource they can use to find shots.

Bruno said he has become a resource for smaller local pharmacies who may not have the marketing resources to promote appointments. Recently, he received a call from a pharmacy that had nine doses that would expire within an hour and wanted help getting the word out. “That’s a little stressful,� Bruno said.
So what are some tips for finding open vaccination appointments? Here are a few from Bruno:
- CVS and Walgreens, two national pharmacies that are providing vaccinations at their locations, have been uploading a lot of new appointment slots on weekend mornings, so that’s a good time to check.
- Check with your local pharmacy. They may not have the resources to advertise, but many are holding vaccination clinics.
- If you are able to secure an “extra� dose at the end of the day from a clinic that had unfilled appointments, make sure you are guaranteed to have an appointment for your second dose.
- Don’t cancel a scheduled appointment for a second dose unless you have a replacement appointment lined up. It can be very difficult to schedule second-dose appointments.
- Be willing to travel. Bruno said that demand is outpacing supply right now in many areas, but that’s not the case in some areas of the state.