Jose Cerecedo Lopez
Assistant Professor of Management
Department: Management and Entrepreneurship
Email: jcerecedolopez@elon.edu
Phone number: (336) 278-2223
Brief Biography
I am an Assistant Professor of Management and Entrepreneurship at Â鶹ÊÓƵ’s Love School of Business, where I teach undergraduate and MBA courses in strategy and entrepreneurship.
Originally from Mexico, I earned my undergraduate degree in Finance and Accounting and co-founded a hospitality business while still in college. After growing and successfully selling the venture, I moved to the United States for my graduate studies. I hold a Master’s in Strategic Management from Universidad Francisco de Vitoria in Madrid, an MBA from Arizona State University’s W. P. Carey School of Business, and a Ph.D. in Management and Organizational Studies from The University of Texas at San Antonio.
My research explores the socially embedded nature of entrepreneurship, examining how social, cultural, and institutional contexts shape entrepreneurial processes and outcomes. I am particularly interested in understanding how entrepreneurs develop and negotiate their identities, exercise agency, and mobilize resources within different environments. My work examines the roles of family, religion, community, and institutional conditions in enabling or constraining entrepreneurial activity.
I serve on the board of Hustle USA, a faith-driven entreprenurial support organization, and on the Advisory Board of Bishop McGuinness Catholic High School in Kernersville, NC.
My wife, Pilar, and I have five children and a French bulldog. Outside of work, I enjoy playing golf, making pizza from scratch, training for triathlons, and playing board games. I am also a certified Master Mezcalier... think sommelier, but for mezcal.
Links
News & Notes
Education
The University of Texas at San Antonio - PhD, Management and Organization Studies
Arizona State University - MBA, Entrepreneurship
Universidad Francisco de Vitoria - Master, Strategic Management
Universidad Anahuac - Bachelor of Arts, Finance and Accounting
Courses Taught
BUS4970 - Strategic Management
ENT4600 - Bringing the Venture to Life
MBA7650 - Principled Strategic Decision Making
MGT3230 - Principles of Management and Organizational Behavior (SBI)
Current Projects
LSB Summer Business Institute - /u/academics/business/summer-business-institute/
Publications
Smith, B., Welter, C., Cerecedo Lopez, J.A., Townsend, D. & Lawson, A. (2026). “Religious Entrepreneurship: Past Contributions and Research Agenda for the Emerging Distinctive Domain”. Entrepreneurship & Regional Development.
Riley, J., Cerecedo Lopez, J.A., Cortes, B., & Fubini, D. (2026) Harvard Business School Case 426-034.
Cerecedo Lopez, J. A. (2026). “Nike and Elliott Hill: Reclaiming the Soul of the Swoosh”. Sage Business Social Impact.
Cerecedo Lopez, J. A. (2026). “The CEO–Worker Pay Dilemma: A Value-Based Teaching Guide”. Sage Business Social Impact.
Cerecedo Lopez, J. A. (2026). “Adapting Lean Startup for the Global South”. Sage Business Social Impact.
Mercado, M., Cerecedo Lopez, J.A., & Willis, C.H. (2026) “Navigating Resource Acquisition: The Role of Storytelling and Social Identity”. Entrepreneurship and Reflexivity. Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies. Palgrave Macmillan.
Cerecedo Lopez, J.A. (2025) “The Puzzle of Managerial Responsibilities, Roles, and Levels”. Management Teaching Review.
Cerecedo Lopez, J.A. (2025) “Social Foundations of Entrepreneurship Education: A Family-Centric Exploration”. Annals of Entrepreneurship Education and Pedagogy. Vol-6. In-press. Edward Elgar Publishing.
Bruton, G., Pryor, C., Cerecedo Lopez, J.A. (2024) “Lean Startup in Settings of Poverty: The Implications of the Context for the Theory”. Journal of Management. 50(8), 3120-3138.
Bruton, G., Lewis, A., Cerecedo Lopez, J.A. & Chapman, K. (2022) “A Racialized View of Entrepreneurship: A Review and Proposal for Future Research”. Academy of Management Annals, 17(2) 429-515.
Professional Activities
Hustle USA - Board Member
Bishop McGuinness Catholic High School - Advisory Board Member
Service Activities
Management Teaching Review - Associate Editor
Management and Organizational Behavior Teaching Society - Conference Program Chair (53rd Annual Conference of MOBTS)
Awards
Dean's Award for Excellence in Teaching
The Martha and Spencer Love School of Business Dean’s Award for Excellence in Teaching recognizes a faculty member who exemplifies the Â鶹ÊÓƵ teacher-scholar model. This person is outstanding in the classroom, engages students in the learning process, maintains academic rigor, and provides evidence of commitment to the intellectual development of students through mentoring and related activities.