Headshot of Azucena Grady

Azucena Grady

Assistant Professor of International Business

Department: Love School of Business

Location: Koury Business Center, Office 341

Phone number: (336) 278-5516

Brief Biography

I am an Assistant Professor of International Business at Âé¶¹ÊÓÆµ's Love School of Business, where I teach international business and strategic management. My approach to teaching emphasizes experiential learning and connecting theoretical frameworks with their practical application in business, drawing on my extensive professional experience managing complex projects, programs, and multidisciplinary teams. My commitment to teaching has been recognized with two teaching awards.

My research examines how businesses, from entrepreneurial ventures to multinational corporations, navigate the tradeoffs between financial and social/environmental value creation in pursuit of sustainable competitive advantage. My scholarship sits at the intersection of strategic management, entrepreneurship, international business, and innovation, with a central focus on business sustainability. I focus particularly on mission-driven firms, social enterprises, and organizations implementing corporate sustainability initiatives.

I have presented my research at leading academic conferences, including the Academy of Management Annual Meeting, Strategic Management Society Conference, Eastern Academy of Management Conference, and Southern Management Association Conference. 

News & Notes

Education

Doctor of Philosophy, Business Administration (Management)      2026 

Concentration: Strategy and Entrepreneurship 

Jerry Rawls College of Business, Texas Tech University (TTU), Lubbock, Texas 

 

Master of Business and Science, Business and Engineering Management     2020 

Rutgers University, New Brunswick, New Jersey 

 

Certificate in Project Management, Project Management     2016 

Rutgers Business School, Camden, New Jersey 

 

Bachelor of Science,  Civil Engineering      

Technological University of Panama (UTP), Panama City, Panamá 

Employment History

Texas Tech University, Jerry S. Rawls College of Business             2021 – 2026

Teaching/Research Assistant (Strategy & Entrepreneurship) 

Lubbock, Texas   

Rutgers, The State University of New Jersey        2014 - 2021 

Senior Project Manager 

New Brunswick, New Jersey 

Sims Recycling Solutions     2011 - 2014 

Assistant Project Manager 

Brooklyn, New York 

Parametrix     2006 - 2009 

Submittals Engineer - Engineer 2 

Tacoma, Washington   

Grants Awarded

RESEARCH & TRAVEL GRANTS 

Institute for Humane Studies Expense Support Grant (October),                                          2025 

Awarded by (IHS) to support data collection for project to explore the interconnection between venture founders, disruptive innovation, and growth and social impact in B Corps. 

Institute for Humane Studies Expense Support Grant (March),                                              2025 

Awarded by Institute for Humane Studies (IHS) to support attendance to 21st Annual Social Entrepreneurship Conference in Mexico City, Mexico. 

Rawls College of Business (COB) PhD Student Research Grant Award (Spring)                  2024 

2023 Rawls COB Area of Management Student Research Grant                                            2023 

2022 Rawls COB Area of Management Student Research Grant                                            2022 

 

Publications

PEER REVIEWED PUBLICATIONS 

Hechavarría, D., Guerrero, M., Terjesen, S., Grady, A. (2024). The implications of economic freedom and gender ideologies on women's opportunity-to-necessity entrepreneurship. International Journal of Entrepreneurial Behavior & Research, 38.  

Rawhouser, H., Webb, J., Rodriguez, J., Waldron, T., Kumaraswamy, A., Amankwah-Amoah, J., Grady, A. (2022). Scaling, blockchain technology, and entrepreneurial opportunities in developing countries. Journal of Business Venturing Insights, 18. 

BOOK CHAPTERS 

Cogliser, C., Gardner, W., Ghosh, H., Grady, A. (2023). Leadership and virtual work in a pandemic and post pandemic world. In Gilson, L. L., Maynard, M. T, & O'Neill, T. (Ed.), Handbook of Virtual Work. Cheltenham, UK: Edward Elgar. 

Presentations

CONFERENCE PRESENTATIONS 

Corres-Luna, K., Grady, A.,  (2026, July/August). Presenter. Poster related to Social and Environmental Value Creation and Capture, 86th Annual Meeting of the Academy of Management, Philadelphia, Pennsylvania.  

Schwab, A., Martin, X., Phutane, A., Beck, T., Skiadopoulou, A., Horton, K., Grady, A., Hirshman, A. M., , Kelley, J., Ryall, M., Skorodziyevskiy, V, Ying, Y., Memeh, K., Gupta, V., Mortal, S., Tumlinson, J., et al. (2026, July/August). Paper presentation, Co-author. Large Data Replication Study on Industry Clusters., 86th Annual Meeting of the Academy of Management, Philadelphia, Pennsylvania.  

Grady, A., Hirshman, A. M. (2025, October). Investor Reactions to Sustainable CSR Initiatives: Evidence from the Oil and Gas Industry. Presentation at the Strategic Management Society 45th Annual Conference, San Francisco, California.  

Corres-Luna, K., Grady, A.,  (2025, July). Presenter, Moderator, and Organizer. Social and Environmental Value Creation and Capture, Paper Symposium. 85th Annual Meeting of the Academy of Management, Copenhagen, Denmark. 

Grady, A. (2025, February). Exploring the Interconnection Between Venture Founders, Innovation, Venture Growth and Social Impact in Certified B Corporations (Poster). Rawls Research Conference. Lubbock, Texas. 

Moore, O., Mchiri, A., Grady, A, & Li, B. (2025, January). Mixed versus Traditional Multiple Team Membership Configurations. Virtual INGRoup conference, Virtual. 

Waldron, T., Pereira, J., Gianiodis, P., Grady, A. (2024, October). The Battle for the Azores Dairy Market. Paper session at the Strategic Management Society 44th Annual Conference, Istanbul, Türkiye.  

Pereira, J., Waldron, T., Gianiodis, P., Grady, A. (2024, August). A Claim-based View of Competitive Dynamics. Paper session Academy of Management Conference, Chicago, IL.  

Waldron, T., Pereira, J., Gianiodis, P., Grady, A. (2024, May). The Rivalry for The Sao Miguel Dairy Market. Paper session at the Eastern Academy of Management Conference, Providence, Rhode Island. 

Grady, A., Mitchell, R.  (2023, October). Walking the Talk: Organizational Sustainability Commitment and Grand Challenges Rhetoric Alignment. Paper session at the Southern Management Association Annual Meeting, St. Petersburg, Florida. 

Grady, A., Hirshman, A. M., & Bruyaka, O. (2023, October). Watering Two Plants with One Hose: How to Keep Investors Happy While Contributing to Sustainability. Common Ground session at the Strategic Management Society 43rd Annual Conference, Toronto, Canada.  

Waldron, T., Pereira, J., Gianiodis, P., Grady, A. (2023, May). Values-Based Rivalry in Market Contexts: The Battle for the Sao Miguel Dairy Market. Paper presentation at the Competitive Dynamics Conference at Imperial College London, London, United Kingdom.  

Hirshman, A. M., Grady, A., Skorodziyevskiy, V., Melancon, M., & Orr, D. (2023, January). Thinking Strategically about Entrepreneurs CSR Engagements. Paper presentation at the US Association for Small Business and Entrepreneurship Meeting, Tallahassee, FL.  

Skorodziyevskiy, V., Crawford, G, C., Hirshman, A. M., Melancon, M., & Grady, A. (2023, January). Replication Studies in Entrepreneurship Research: Theoretical and Practical Implications. Paper presentation at the United States Association for Small Business and Entrepreneurship Meeting, Tallahassee, FL. 

Professional Activities

Licensures and Certifications 

Project Management Professional (PMP®), Project Management Institute (PMI)    2021 - 2030 

 

Professional Memberships 

Strategic Management Society (SMS)  2023 – Present 

Eastern Academy of Management (EAM)     2023 - Present 

Southern Management Association (SMA)  2023 - Present 

United States Association for Small Business and Entrepreneurship  2022 - 2024 

Academy of Management (AOM)  2021 - Present 

Project Management Institute (PMI) 2021 – Present 

Awards

AWARDS & FELLOWSHIPS

MAJOR FELLOWSHIPS & NATIONAL RECOGNITION 

Texas Tech Doctoral Dissertation Completion Fellowship 2025-2026                                2025-2026 

University-wide fellowship award granted to a select group of outstanding Ph.D. candidates across all disciplines. 

Management and Organizational Behavior Teaching Society (MOBTS) Doctoral Institute (DI)

scholarship award.                                                                                                                        2026

B Lab Global Research Fellowship                                                                                              2025 

, this competitive fellowship provides access to proprietary datasets (B Impact Assessment and B Corp Impact Data) to support research on corporate sustainability, governance, and innovation.  

National Science Foundation (NSF), Decision, Risks, and Management Sciences            Jan 21, 2025 

Doctoral Dissertation Research Improvement Grant (DDRIG) - Co-PI                

   Recommended for award ($30,000); not funded due to program budget priorities. 

AT&T Chancellor's Graduate Fellowship, AT&T.                                                                       2021-2025 

Multi-year fellowship recognizing academic excellence and potential for leadership. 

 

ACADEMIC AWARDS & SPECIAL RECOGNITION 

Inducted into the Beta Gamma Sigma International Business Honor Society.                  2026 

Rawls College Doctoral Student Excellence in Teaching 2025 (Management),                 2025 

Texas Tech University Rawls College of Business. 

Management Doctoral Student Association (MDSA) Educator Award.                                2025

Mentor Tech's Graduate Mentor Award, TTU Mentor Tech.                                                    2024 

Rawls College Doctoral Student Excellence in Research 2024 (Management),                 2024 

Texas Tech University Rawls College of Business. 

Inducted into The Honor Society of Phi Kappa Phi at TTU.                                                     2023 

Graduate Student Achiever Scholarship, Awarded by Honor Society Foundation.             2022